SEARCH GROWTH ADVISORY | GOOGLE + AI SEARCH
Growth Forensics:
Build the Search Growth Engine
for the AI Era.
We help B2B SaaS companies turn Google and AI Search into a compounding pipeline channel, from traditional search to ChatGPT, Perplexity and the next generation of discovery.
We diagnose what’s holding search back, find the binding constraint, then build or lead the highest-leverage intervention.
OUR OPERATORS HAVE WORKED WITH
Featured & Published in:
Canva
Former SEO Lead
Large-scale organic search architectures driving millions in monthly high-intent visits.
£50M+
Pipeline influenced
Direct closed-loop commercial pipeline attribution across high-ACV B2B SaaS.
B2B SaaS
Designed for £3M+ ARR & £15k+ ACV scaleups with validated product-market fit.
Senior Partners
Direct operator access
No account managers or junior delivery teams. You work directly with senior practitioners.
We are in the operator seat.
No account managers. No junior delivery team. You work directly with the people diagnosing the problem and leading the intervention.
Angel Diaz
Ex-Canva
Founder | AI & Search Discovery
Former Canva SEO Lead. Built and scaled organic search systems across large, complex websites, with deep experience in technical SEO, programmatic search, international growth and emerging AI discovery.
OPERATOR DOMAINS: CANVA · LARGE-SCALE SEARCH · AI DISCOVERY
Fatmir Hyseni
$50M+ Pipeline
Growth Advisor | Commercial Growth
15+ years across B2B growth, demand generation and commercial strategy. Influenced £50M+ in qualified pipeline across SaaS and enterprise growth programmes.
OPERATOR DOMAINS: £50M+ PIPELINE · B2B SAAS · COMMERCIAL ENGINE
Direct Engagement:
No account managers.
No junior delivery team.
You work directly with the people diagnosing the problem and leading the intervention.
Three things that make Growth Forensics different.
We find the constraint preventing Google and AI Search from becoming a compounding pipeline channel.
01 - Diagnose first
We diagnose before we prescribe.
We don’t start with a list of SEO activities. We find the constraint that’s actually limiting commercial growth.
02 - Search + growth
Connect search to commercial growth.
Google and AI discovery are only part of the system. We connect discovery to commercial intent, conversion and pipeline.
03 - Senior operators
Work directly with senior operators.
No account-management layer. No junior handoffs. The people who diagnose the problem are the people leading the work.
Diagnose. Build. Lead.
We diagnose what’s limiting Google and AI Search performance, build the system required to remove the constraint, and lead it until your team can compound it.
01. Find the constraint.
Find the constraint behind your search pipeline and leave with a prioritized 90-day intervention roadmap.
Scope of work:
- Forensic constraint analysis across Google & AI search
- Commercial page coverage & authority leak map
- Actionable 90-day intervention blueprint
02. Remove the bottleneck.
Build the search and AI discovery infrastructure required to remove the constraint.
- Commercial comparison, alternative & solution pages
- AI search entity footprint & citation engineering
- Closed-loop CRM deal and pipeline attribution
03. Operate and compound the system.
Operate and compound the system around the identified constraint.
- Quarterly growth roadmaps & senior strategic leadership
- In-house team enablement to build lasting IP
- Board-level pipeline and revenue attribution
Engagements are strictly tailored based on the verified growth constraint, domain authority gap, and executive resources. We limit our active advisory cohort to ensure senior partner immersion.
Endorsed by growth leaders.
Direct peer endorsements from category-defining operators at Canva, Graphite, and global growth pioneers.
Ethan Smith, AEO Expert & CEO @ Graphite.io
Terry Berends, SEO Lead @ Canva
Neil Patel, Co-Founder @ NP Digital
SEARCH & AI
AI Search Expert & CEO, Graphite
Fatmir and I have interfaced for over a year and collaborated on B2B communities, AI search, AEO and SEO deep dives. Every time, he brings something sharp to the table. No fluff. Just smart takes and serious execution.
SEO
SEO Expert · Co-Founder, NP Digital
I had the pleasure of working with Fatmir while he was the senior growth marketer at Broadway Partners, which was a client of NPD Digital. In our collaboration, Fatmir led the strategy, and together we achieved impressive results. He maintained a 13% conversion rate while keeping the cost per lead low. In March 2022, we generated 1,208 leads, achieving a return on ad spend of 6,000% and 10,000 monthly website sessions.
International SEO Lead @ Canva
"Angel’s been a standout as Canva’s LATAM SEO Lead. Strategic, hands-on, and deeply thoughtful about what drives sustainable growth, he’s helped shape our SEO efforts and impact across key markets like Colombia, Mexico, Argentina, and Brazil."
GROWTH
Growth Expert · Author of Hacking Growth
I first met Fatmir through my Growth Workshop in London and quickly saw his depth of engagement with growth principles. He is a senior growth marketing leader who not only understands what drives sustainable growth, but also teaches it. As a tutor with the Chartered Institute of Marketing, he has adapted the concepts from Hacking Growth into real-world learning for others.
ENTERPRISE
Former AVP, AT&T
“I've known Fatmir since 2016 and have always been impressed by his strategic thinking, business, digital technology, and marketing expertise. He has a strong ability to see the bigger picture and turn that vision into action. He is professional, creative, highly capable, and a great partner to work with.”
Former Apple Executive
Fatmir is a highly competent and committed digital marketing consultant with significant experience of worldwide marketing disciplines. He has developed both content strategy and thought leadership to promote the tech industry in Southeast Europe. Worked as part of a global marketing team liaising with C-level executives to support marketing development strategy for clients, including AT&T.
The Growth Forensics approach.
The six failure patterns that break search growth.
Most B2B search investments fail in one of six predictable ways. We identify the exact constraint before prescribing the intervention.
The AI Blindspot
"Your buyers are asking ChatGPT and Claude about your category. Your company isn’t appearing."
When decision-makers prompt conversational AI for the best software in your category, competitors get recommended while your brand is omitted.
Timeframe: 60 – 120 days
The Traffic Trap
"Traffic grows. Pipeline doesn’t."
Search impressions and blog visits climb month-over-month, but inbound demo requests and qualified sales pipeline remain flat.
Timeframe: 60 – 90 days
The Conversion Cliff
"The right buyers arrive. Your website fails to convert them."
High-intent visitors land on key feature pages, but bounce rates are high and demo form submissions remain under 1.5%.
Timeframe: 30 – 60 days
The Authority Leak
"Content ranks. Commercial pages don’t."
Top-of-funnel educational articles rank on page 1 of Google, but high-converting core product and solutions pages are buried on page 3+.
Timeframe: 30 – 60 days
The Trust Drain
"You make the shortlist, then disappear during buyer validation."
Deals stall in mid-funnel evaluation as buying committees look for independent validation and find competitor-dominated comparisons.
Timeframe: 60 – 90 days
The Invisible Expert
"Your product is better than competitors, but search doesn’t know it."
Buyers in sales calls say they love your platform once they see it, but inferior competitors dominate every search shortlist in your space.
Timeframe: 60 – 90 days
Components of an integrated system, not a checklist of agency services.
01. Technical & Search Infrastructure
Crawl budget, programmatic architecture, semantic schema & indexation integrity.
We engineer rock-solid technical foundations that ensure search engines and AI crawlers efficiently discover, render, and index your high-value commercial assets.
- Programmatic architecture & crawl budget optimization
- Structured JSON-LD schema & semantic entity markup
- Clean canonicalization, faceted navigation & indexation control
02. Commercial Content Architecture
High-intent alternative, comparison, integration & displacement hubs.
We replace vanity glossary definitions with high-intent evaluation assets that capture buyers actively comparing vendors and ready to purchase.
- Objective competitor comparison & alternative hubs
- Feature-by-feature evaluation rubrics & migration teardowns
- Vertical solution pages mapped to commercial buyer intent
03. Category Authority & Internal Link Routing
Internal link equity distribution & authority bridges.
We eliminate authority leaks by funneling accumulated blog authority directly into your highest-ACV commercial and product pages.
- Contextual internal authority routing to commercial assets
- Topic cluster architecture & semantic content bridges
- Authoritative industry citations & ecosystem integrations
04. AI Search & Discovery
Conversational answer presence across ChatGPT, Perplexity, Claude & Google.
How buyers discover, evaluate, and shortlist your company when search produces synthesized answers rather than traditional link lists.
- Structured data grounding & brand entity footprint
- Authoritative source citations across industry references
- Competitive AI answer share-of-voice tracking
05. Conversion & Buyer Enablement
Frictionless demo paths, interactive proof & buyer committee enablement.
Traffic is meaningless if it fails to convert. We eliminate sales gatekeeping friction and design landing pages that convert buying committees.
- Frictionless qualification & calendar booking flows
- Contextual product proof & transparent evaluation cues
- Security, compliance & executive summaries for committee review
06. Attribution & Pipeline Measurement
Closed-loop CRM integration connecting search touchpoints to closed-won ARR.
We connect search touchpoints directly to HubSpot or Salesforce so you know exactly which search assets generate pipeline and closed-won revenue.
- Closed-loop CRM deal and pipeline attribution
- Pipeline velocity & average contract value (ACV) analysis
- Executive reporting tied directly to revenue outcomes
System Integration:
When all six components work in unison, search shifts from an unpredictable traffic channel into a compounding, capital-efficient customer acquisition engine.
What changes after your diagnosis?
You walk away with complete clarity on how search connects to your revenue engine.
Pinpoint exactly where organic authority, commercial intent, or buyer conversion is stalling.
Identify the single binding constraint that caps your pipeline before spending time on low-impact tactics.
Focus resources on high-ACV commercial queries and high-intent buyer shortlists.
Eliminate vanity keyword chasing, generic blog content, and ineffective agency busywork.
Get an engineered 90-day execution plan for commercial assets, AI discovery, and conversion paths.
Define clear pipeline, qualified sales opportunities (SQOs), and revenue attribution benchmarks.
Contact Us
Find your search growth constraint.
We evaluate your search acquisition footprint and AI discovery baseline before our strategy briefing.
You receive a prioritized diagnosis of pipeline bottlenecks and commercial expansion opportunities.
What we evaluate before we speak:
- Commercial Intent CoverageHigh-intent BOFU search and comparison taxonomy.
- AI Discovery & Citation FootprintRecommendation visibility across ChatGPT, Perplexity and other AI systems.
- Pipeline Conversion Path FrictionLeakage preventing qualified search visitors from converting.
- Ranked Intervention ArchitectureA 90-day roadmap targeting the highest-leverage opportunities.