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We work with VC firms and investors:
We diagnose, build, and lead organic growth engines across portfolio companies.

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We Work With VC Firms and Investors to Help Scale Their Portfolio Companies With Organic Growth

Growth Forensics is an organic growth practice for B2B SaaS companies where organic is a primary acquisition channel. The practice works directly with VC firms and investors — engaging their portfolio companies at Series A through E and beyond — to identify structural constraints limiting organic performance, build the infrastructure where it does not yet exist, and lead the function where internal capacity is insufficient. Every engagement is accountable to one metric: whether organic growth is producing pipeline and revenue.

Organic growth is a primary channel.
VC firms must make sure it works.

For B2B SaaS companies at Series A through E, organic is one of the highest-leverage acquisition channels available. It is also one of the most consistently mismanaged. VC firms frequently see the same pattern across their portfolios: a company invests in content programmes, SEO agencies, and in-house hires, produces measurable activity, and does not produce pipeline. The gap between activity metrics and commercial outcomes is structural — and it does not close by producing more content or retaining a better agency.

Growth Forensics gives VC firms a specialist resource to intervene at the structural level. The practice uses a proprietary diagnostic methodology that assesses each portfolio company’s organic growth engine as a complete system — including areas conventional SEO does not address: demand match, trust architecture, AI visibility, category presence, and commercial conversion — identifies the binding constraint, and produces a sequenced intervention plan.

Built to protect and maximise organic growth ROI across a portfolio.

SEO agencies execute components of an organic programme and report on activity metrics. Growth Forensics determines whether the organic investment is producing commercial outcomes for the VC firm’s portfolio company and corrects the engine when it is not. The accountability framework is oriented toward pipeline and revenue — the metrics that matter to investors.

The diagnostic engagement is structurally independent. Growth Forensics has no programme to protect and no retainer to defend. If a portfolio company’s existing agency can execute the intervention plan, the work is handed over. Build and leadership engagements are available separately where needed.

For VC firms whose portfolio companies have not yet invested in organic but where organic is a primary planned channel, Growth Forensics establishes the correct structural foundations before the investment is made — eliminating the risk of eighteen to twenty-four months of misdirected budget across the portfolio.

How We Partner With Venture Capital Firms & Investors

1. Organic Growth Diagnostics

For VC firms whose portfolio companies are investing in organic without producing commercial outcomes
A complete structural assessment of the portfolio company’s organic growth engine across ten components. The binding constraint is identified and a sequenced intervention plan is produced. Delivered as a private digital dossier over four to six weeks. Requires read access to Google Search Console and Google Analytics and one 30-minute briefing call with the person responsible for organic growth. The portfolio company receives a precise diagnosis and a clear intervention sequence. Execution can proceed independently, through the existing agency with a precise brief, or through a subsequent fix engagement with Growth Forensics.

2. Organic Growth Engine Fix

For VC firms whose portfolio companies need structural constraints resolved after a diagnostic
Growth Forensics leads the resolution of the structural constraints identified in the diagnostic. Scope is defined by the diagnostic findings. Deliverables are specific and measurable. The engagement ends with the constraint resolved and the portfolio company’s team equipped to maintain the corrected engine independently.

3. Engine Build

For VC firms whose portfolio companies have identified organic as a primary channel but have not yet built the infrastructure
Growth Forensics scopes and leads the construction of the organic growth engine from the correct structural foundations. Designed for portfolio companies about to make a significant investment in organic — a hire, an agency, or a content programme — but that have not yet built the infrastructure. Content architecture, category positioning framework, AI visibility programme, demand capture infrastructure, and measurement system oriented toward commercial outcomes. Fixed scope. Defined deliverables. Full handover to the internal team on completion.

4. Fractional Organic Growth Lead

For VC firms whose portfolio companies have execution capacity but lack senior organic growth leadership
Growth Forensics serves as the fractional head of organic growth for the portfolio company on a retained basis. Strategic direction, prioritisation, execution oversight, and commercial outcome tracking. All reporting is oriented toward pipeline and revenue. Minimum three-month engagement. Structured to develop internal capability over the engagement period so the function transfers fully to the portfolio company’s team.

Take a look at our demo dossier

Every engagement produces a digital dossier. Take a look at our demo dossier.

Who this is for

These engagements are most relevant for VC firms and investors with portfolio companies where one or more of the following conditions apply:

  • Organic is a primary acquisition channel in the portfolio company’s growth model, not one of several channels in parallel testing
  • The portfolio company has been investing in organic for six months or more and commercial outcomes are not matching the investment
  • A significant organic investment is being planned across one or more portfolio companies and structural foundations need to be validated before committing
  • A portfolio company has reached scale through paid or product-led acquisition and is building organic growth as the next primary channel

These engagements are not relevant for VC firms whose portfolio companies are pre-product-market fit, where organic is not a planned primary channel, or where the immediate requirement is content production rather than structural work.

Contact

Growth Forensics is available to discuss specific portfolio company situations or broader arrangements covering multiple companies across a portfolio.

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