SEARCH GROWTH ADVISORY | GOOGLE + AI SEARCH
About Growth Forensics:
Who we are & why this practice exists
Angel Diaz – Founder
Search strategist and former Canva SEO lead. Angel specializes in diagnosing complex organic growth problems across Google and AI search, and translating them into clear strategic priorities.
Fatmir Hyseni – Growth Advisor
Growth strategist and digital operator. Fatmir specializes in positioning, demand and commercial growth, connecting search strategy with the broader business decisions required to turn visibility into revenue.
Senior operators, directly involved.
Growth Forensics is an independent search growth practice built by Angel Diaz and Fatmir Hyseni. We work with B2B companies on organic growth across Google and AI search, combining senior-level strategy, diagnostics, research and execution
We are deliberately not structured like an agency. There are no account managers sitting between you and the work, no junior team receiving a brief after the strategy call, and no handoff once the engagement begins.
We built the practice this way on purpose
Traditional agencies are designed to scale accounts. That usually requires layers: sales, account management, strategy, specialists and delivery teams.
Growth Forensics is designed differently.
We keep the practice intentionally small so that senior people can stay close to the problem. When we work with a company, we are directly involved in understanding what is happening, forming the strategy, reviewing the data, challenging assumptions and determining what should happen next.
That means:
- No account managers. You work directly with us.
- No junior delivery layer. Strategy is not passed down to a less experienced team.
- No black box. You should understand what we are seeing, what we recommend and why.
- No separation between thinking and doing. The same people responsible for the diagnosis remain involved in the work.
- Fewer clients, deeper involvement. We would rather work closely with a small number of companies than maximize account volume.
Why Growth Forensics exists
Organic growth has become significantly more complex.
Google rankings still matter, but buyers are increasingly discovering and evaluating companies through AI Overviews, ChatGPT, Gemini, Perplexity and other AI-driven experiences. Brand authority, third-party recommendations, technical foundations, content, reputation and traditional search visibility increasingly interact.
We created Growth Forensics to work on that problem without forcing it into the traditional agency model.
Our approach starts with understanding why growth is or is not happening, rather than immediately prescribing more content, more links or another SEO playbook.
We investigate the system first. Then we decide what deserves investment.